Everyone agrees that a major contributer to such impressive improvements worldwide is technology... so why not use it...

Which reminds me of something Sebastian Coe said in Auckland recently; he was watching the 1974 Commonwealth Games in Christchurch on TV and after the legendary 1,500 between Filbert Bayi and John Walker, his father/coach said, 'What you have just seen has changed middle-distance running forever.'
(1500 starts at 2'10" in the video)